https://www.bizeez.com/key-learnings-dtc-wine-sales-impact-conference/

Key Learnings on DTC Wine Sales from the 2018 IMPACT Conference

A few takeaways from the conference include:

Data is King

Stephanie Duboudin of Food and Wine Insights made the valid point that good data tells a story, yet too many wine marketers still struggle to measure the ROI of their DTC wine marketing activities. One of the easiest and FREE tools that can be utilised is Google Analytics as it can help harness the footprints of customers across all digital marketing activities, not just your website.

“True value of analytics isn’t just to prove your worth to your boss, it’s to improve your marketing performance and bottom line.” Stephanie Duboudin Managing Director, Food & Wine Insights